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Toyota prius 3502 words | 15 pages leading suppliers of cars 4 current offerings 5 prius target market/ segmentation criteria 5 demographic 6 psychographic 6 geographic 6 toyota 7 swot analysis 7 marketing communication 8 major trends 8 marketing strategy 8 communication mix 9 marketing campaign 10 media strategy. Porter's marketing mix: toyota print reference this published: 23rd march, 2015 last edited: 18th may, 2017 the toyota prius and the lexus rx400h.
Case study: the toyota prius lessons in marketing eco-friendly products rudi halbright, max dunn managerial marketing (sus 6060) march 3, 2010. Toyota motor corporation’s marketing mix or 4ps (product, place, promotion, price) is examined in this case study and company analysis on market strategies.
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